Users who registered for the free course on the platform (public.users), filtered by date_registered.
Top UTM Sources
Source
Signups
Activated
Engaged
Contacted
Top UTM Mediums
Medium
Signups
Activated
Engaged
Contacted
Facebook Ads — Campaign / Ad Set / Ad
Parsed from utm_campaign when it follows the Meta dynamic-parameter template (8 pipe-separated fields). Spend pulled live from the Marketing API and cached locally (15-min TTL for the current day, indefinite for past ranges).
Campaign / Ad Set / Ad
Signups
Spend
CPR
Activated
Contacted
Placement
Placement
Site
Signups
Activated
Engaged
Signups Over Time
Blue = signups, green = activated (ever logged in)
Recent Signups
Registered
Username
Name
Email
Source
Medium
Campaign
Last login
Streak
Top UTM Campaigns
Campaign
Signups
Activated
Engaged
Contacted
Bookings — Sales Calls
Combined view of sales-call bookings. Old ones (through Jan 2025) come from the
ycbm_sync.bookings table (YouCanBookMe / Calendly sync). New ones (Oct 2025 →) come
from the Bookings sheet in FBAdsReporting. There is a Feb→Sep 2025 gap
with no data either side.
Top Sources
Old rows = utm_source (lowercase, raw). New rows = last-touch attribution category (e.g., "Direct traffic", "Paid Social"). The two vocabularies don't align — that's expected and one of the things the Insights tab makes visible.
Source
Bookings
Top Mediums
Medium
Bookings
Top Campaigns
Campaign
Bookings
Bookings Over Time
Stacked weekly: old DB rows + new sheet rows. The Feb→Sep 2025 gap is real, not a rendering bug.
Recent Bookings
Created
Origin
Name
Email
Source
Campaign
Ad
Status
Rep
Clients — Closed Deals & Revenue
From the Clienti + bani spreadsheet, "Clienti YYYY" tabs (2019-2020, 2023, 2024, 2025, 2026).
Each year's schema is slightly different; the parser knows about all five.
Per your instruction, we assume Suma totala is the revenue — we ignore partial payments / "achitat pana acum".
Revenue by Year
Year
Clients
Revenue
Avg Deal
Revenue Over Time (monthly)
Top Closers
Closer
Clients
Revenue
Top Countries
Country
Clients
Revenue
Top Sources of Lead
For 2025/2026 this is the captured utm_source. For 2023/2024 it's the "Source of lead" sales-team field. Vocabularies differ.
Source
Clients
Revenue
Top Facebook Campaigns (2025/2026)
Only rows where the client's utm_campaign follows the Meta 8-field template are shown.
Campaign string
Clients
Revenue
Recent Clients
Date
Year tab
Name
Email
Sum
Closer
Country
Source
Insights — Registrations × Bookings
Cross-cutting view of the funnel. Bookings = combined ycbm + sheet. Cost per registration
(CPR) and cost per booking (CPB) divide total Facebook spend in the date range by the count.
The reg→booking match is by lowercased email.
Funnel — Registrations → Bookings → Clients
Each stage matched to the previous by lowercased email. Bookings come from DB + sheet; clients from the "Clienti YYYY" sheets.
Top Sources — Registrations vs Bookings
Same string, both columns. Registrations and bookings use different attribution vocabularies, so most rows will have data in only one column — that's the point. Watch for sources that appear on both sides.